Jasmine Alexa is an Australian lifestyle fashion label that seamlessly blends activewear with refined daywear, catering to the modern woman seeking comfort without compromising on style. Founded by Jasmine Gescheit, the brand is rooted in the Japanese design philosophy of wabi-sabi, embracing simplicity, naturalness, and understated elegance. Each piece is thoughtfully designed to support women through their daily routines, from workouts to work meetings, ensuring versatility and timeless appeal.

With a focus on sustainable practices, the brand utilises locally sourced materials and prioritises ethical manufacturing processes. Jasmine Alexa's collections are a testament to the belief that clothing should empower and inspire, reflecting a balance of functionality and sophistication.