Color Wow is a globally acclaimed haircare brand dedicated to solving real hair problems with results-driven, science-backed formulas. Founded by industry pioneer Gail Federici and powered by in-house biochemist Dr. Joe Cincotta, the brand is known for first-of-its-kind innovations like the Dream Coat Supernatural Spray and Root Cover Up. Each product is formulated in Color Wow’s own lab, combining clean ingredients with high-performance results, free from sulfates, parabens, and over 1,500 other harmful additives. From colour-safe shampoos to humidity-blocking treatments and volumising stylers, Color Wow delivers salon-quality solutions that protect, perfect, and enhance all hair types. The brand’s commitment to clean beauty, combined with a deep focus on ingredient safety, makes it a go-to for professionals and consumers alike.