Cult Favorite Firm + Flexible Hairspray

Firm but flexible hold—keeps styles in place without stiffness or stickiness

Brushable and buildable—reshape and restyle without reapplying

Non-yellowing and colour-safe—won’t darken, distort, or dull your hair colour

Humidity-resistant—fights frizz and flyaways for sleek, polished styles

Built-in heat and UV protection—shields hair from environmental damage

Shake well before use.

Hold the can 10 inches away and mist onto dry, styled hair for a long-lasting finish.

For extra hold or precision, spray onto a brush (or toothbrush) and apply to specific areas.

✔ Suitable for all hair types

✔ Ideal for fine to thick hair that needs flexible control

✔ Perfect for updos, curls, sleek styles, and everyday hold

Unlike traditional hairsprays that contain dulling ingredients that can make hair look yellow, dark, or lacklustre, Cult Favorite is formulated with a non-yellowing polymer to keep colour vibrant. This ultra-lightweight spray provides a strong yet brushable hold without the typical sticky or stiff residue.

To add extra shine and strength, this formula also includes hydrolysed keratin and silk proteins, helping to reinforce hair structure while keeping it soft and touchable.

alcohol denat., hydrofluorocarbon 152a, aqua/water/eau, dimethyl ether, isobutylene/ethylmaleimide/hydroxyethylmaleimide copolymer, fragrance/parfum, propylene glycol, ethylhexyl salicylate, hydrolyzed keratin, potassium sorbate, potassium benzoate, phenoxyethanol, citric acid, linalool, hexyl cinnamal.

Disclaimer:

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or platforms are free from error, complete, or current.

Color Wow is a revolutionary haircare brand dedicated to solving the toughest hair concerns—from colour maintenance and frizz control to hydration and volume. Recognised for its science-backed, high-performance formulas, Color Wow has won over 100 major beauty awards, setting the gold standard for professional haircare.

Founded by Gail Federici, a pioneer in the beauty industry, Color Wow is driven by innovation and breakthrough technology. With an in-house lab led by renowned biochemist Dr. Joseph Cincotta, the brand formulates products that tackle hair challenges like no other. Every product is designed to deliver visible results without compromising on hair health, ensuring clean, safe, and high-performing solutions.

From Dream Coat Supernatural Spray, the ultimate frizz-blocking treatment, to Dream Cocktail Coconut-Infused Leave-In Treatment, Color Wow continues to push the boundaries of haircare innovation, offering transformative solutions for every hair type.