Color Wow

Cult Favorite Firm + Flexible Hairspray

Name: Cult Favorite Firm + Flexible Hairspray
Brand: Color Wow
Price: 48.50 AUD
Availability: InStock

$48.50 AUD

Sale Sold out

Quantity

Say goodbye to stiff, sticky hairsprays and hello to Cult Favorite Firm + Flexible Hairspray—the ultimate finishing spray for long-lasting, touchable hold. Designed to keep your style in place without compromising movement, this lightweight formula delivers all-day control while keeping your hair soft, brushable, and free from crunch.

Unlike traditional hairsprays, Cult Favorite won’t darken or dull your colour, making it the perfect choice for colour-treated hair. Whether you’re styling a sleek bun, voluminous curls, or an effortless blowout, this humidity-resistant, non-yellowing spray helps you lock in your look without buildup. Plus, with built-in heat and UV protection, your hair stays safe from styling damage and environmental stressors.

Why Its WOW

Firm but flexible hold—keeps styles in place without stiffness or stickiness

Brushable and buildable—reshape and restyle without reapplying

Non-yellowing and colour-safe—won’t darken, distort, or dull your hair colour

Humidity-resistant—fights frizz and flyaways for sleek, polished styles

Built-in heat and UV protection—shields hair from environmental damage

How To Use

Shake well before use.

Hold the can 10 inches away and mist onto dry, styled hair for a long-lasting finish.

For extra hold or precision, spray onto a brush (or toothbrush) and apply to specific areas.

Best For Hair Types

✔ Suitable for all hair types

✔ Ideal for fine to thick hair that needs flexible control

✔ Perfect for updos, curls, sleek styles, and everyday hold

Notes From The Color WOW Lab

Unlike traditional hairsprays that contain dulling ingredients that can make hair look yellow, dark, or lacklustre, Cult Favorite is formulated with a non-yellowing polymer to keep colour vibrant. This ultra-lightweight spray provides a strong yet brushable hold without the typical sticky or stiff residue.

To add extra shine and strength, this formula also includes hydrolysed keratin and silk proteins, helping to reinforce hair structure while keeping it soft and touchable.

Ingredients

alcohol denat., hydrofluorocarbon 152a, aqua/water/eau, dimethyl ether, isobutylene/ethylmaleimide/hydroxyethylmaleimide copolymer, fragrance/parfum, propylene glycol, ethylhexyl salicylate, hydrolyzed keratin, potassium sorbate, potassium benzoate, phenoxyethanol, citric acid, linalool, hexyl cinnamal.

Disclaimer:

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or platforms are free from error, complete, or current.

Shipping & Delivery

Standard Shipping: $10.00 (2 to 8 business days).
Express Shipping: $15.00 (1 to 4 business days).
Complimentary Shipping: We are pleased to offer complimentary Standard Shipping on all orders over $150.00.
Processing: Orders are typically dispatched within 24 hours of placement.
Local Pickup: Available at 379 Oxford Street, Mount Hawthorn, usually ready within 24 hours.

Returns & Exchanges

30-Day Window: Request returns within 30 days of shipment.
Store Credit & Exchange: Change-of-mind returns are eligible for credit or exchange only; no refunds.
Condition: Items must be unworn, unwashed, and unaltered with all tags and packaging intact.
Exclusions: SALE items, earrings, and swimwear are final sale and cannot be returned.
Footwear: Must be tested on soft surfaces; shoes with marked or scratched soles will be rejected.
Faulty Items: Email hello@cloth.inbrick.com.au with photos and your order number for a brand assessment.

Please Refer to our full Refunds and Returns Policy

About Color WOW

Color Wow is a revolutionary haircare brand dedicated to solving the toughest hair concerns—from colour maintenance and frizz control to hydration and volume. Recognised for its science-backed, high-performance formulas, Color Wow has won over 100 major beauty awards, setting the gold standard for professional haircare.

Founded by Gail Federici, a pioneer in the beauty industry, Color Wow is driven by innovation and breakthrough technology. With an in-house lab led by renowned biochemist Dr. Joseph Cincotta, the brand formulates products that tackle hair challenges like no other. Every product is designed to deliver visible results without compromising on hair health, ensuring clean, safe, and high-performing solutions.

From Dream Coat Supernatural Spray, the ultimate frizz-blocking treatment, to Dream Cocktail Coconut-Infused Leave-In Treatment, Color Wow continues to push the boundaries of haircare innovation, offering transformative solutions for every hair type.

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