Founded by industry pioneer Gail Federici and powered by in-house biochemist Dr. Joe Cincotta, the brand is known for first-of-its-kind innovations like the Dream Coat Supernatural Spray and Root Cover Up.

Each product combinines clean ingredients with high-performance results, free from sulfates, parabens, and over 1,500 other harmful additives.

From colour-safe shampoos to humidity-blocking treatments and volumising stylers, Color Wow delivers salon-quality solutions that protect, perfect, and enhance all hair types.