Founded in Byron Bay by designer Rowie Moore, ROWIE The Label is an Australian fashion brand known for artisan craftsmanship, natural fabrics and effortless coastal style. What began as handmade pieces sold at local markets has evolved into an internationally recognised label with ready to wear collections, swimwear and accessories released four times a year.

Inspired by travel, nature and the creative spirit of Byron Bay, ROWIE designs timeless silhouettes that transcend seasons and trends. The brand is proudly family run, producing small run collections using high quality materials with a focus on sustainability and thoughtful production.

Each piece reflects relaxed femininity and individuality, designed for women who value comfort, confidence and conscious design.