The Upside celebrates movement, joy and thoughtful design with a unique voice in activewear that feels as good as it looks. Rooted in authentic experiences from New York City through to Hawaii and Sydney, The Upside was born out of a desire to bring colour, personality and fashion‑forward detail into a category that was once purely functional.

This brand reimagines athleisure as something vibrant, feminine and free, built for real women who move through life with ease and intention.

Crafted for comfort, performance and everyday style, The Upside marries breathable technical fabrics with bold prints and unexpected colourways inspired by global landscapes. Its collections reflect a deep love for yoga culture and the energy of places where movement feels joyful and natural. The designs are informed by world travel, traditional dyeing techniques and the vibrant palettes of nature, offering pieces that transition effortlessly from studio to street and summer escapes to city moments.