Primi

Primi Clothing at cloth.IN BRICK

Primi is an Australian womenswear label creating elevated everyday basics with a focus on quality, comfort and considered design.

Designed in Melbourne, Primi is known for timeless wardrobe staples made from premium fabrics chosen for their softness, durability and structure. From best-selling ribbed long sleeve tops to tees, tanks, bodysuits and relaxed essentials, each piece is designed to work seamlessly into an everyday wardrobe.

The brand began with its signature rib fabrication and the now-iconic Carina Long Sleeve, evolving into a broader collection of refined basics loved for their fit, fabric and easy wearability.

Primi also takes a considered approach to production, releasing styles in limited runs to reduce overproduction and maintain quality. Inclusive sizing is central to the brand, with many styles available across an extended size range.

Shop Primi online at cloth.IN BRICK or visit us in-store in Mount Hawthorn, Perth.