My Illustrated Seaside Tee

The Tales is an Australian lifestyle brand that merges contemporary workwear silhouettes with intricate feminine embroidery and whimsical illustrations. Each garment is a unique creation, drawing inspiration from diverse global experiences, be it Mexican rug embroidery, vintage Italian palazzo curtains, or serene British countryside drives. This eclectic narrative is woven into every piece, offering wearers a distinctive blend of modern design and storytelling.​

Originating as The Tales Customs, a boutique workshop in Sydney specialising in high-end custom Land Rover Defenders, the brand has evolved into a comprehensive lifestyle experience. Now encompassing an exclusive clothing line, The Tales maintains its commitment to quality craftsmanship and creative freedom. The unisex collections are both premium and approachable, reflecting the brand's ethos of narrating stories and exploring the world through fashion.