Pippa Drawcord Short - Eucalyptus and Sea Green

Born in the tranquil hinterland of Byron Bay, Arcaa is a considered womenswear label founded by designer Gemma Stanford in 2016. Inspired by simplicity, nature, and a deep respect for the female form, Arcaa creates timeless clothing designed to move with you—season after season, story after story.

More than fashion, Arcaa represents a lifestyle grounded in mindfulness, sustainability, and quiet strength. Each collection is a reflection of thoughtful design and intentional craftsmanship. From breathable organic cotton to luxurious linen, Arcaa pieces are crafted from natural, low-impact fibres that are gentle on your skin and lighter on the planet.

Every garment is made to be worn and loved—crafted with longevity in mind, not fleeting trends. Through elevated knitwear, conscious silhouettes, and seasonless staples, Arcaa invites you to embrace a simpler, more sustainable wardrobe.

At the heart of the brand is a commitment to continuous progress. Arcaa works with certified family-run factories, prioritising ethical production, supply chain transparency, and circularity. Whether you're navigating motherhood, work, or everyday life, Arcaa designs to support every stage of womanhood with effortless wearability.

Arcaa is proudly female-founded and led, with women’s health and wellbeing woven into the fabric of its mission. Through initiatives like the #ARCAAWomanhood campaign and partnerships with Endometriosis Australia, Arcaa amplifies the voices of women and champions much-needed conversations around inclusion, resilience, and change.

Arcaa is more than what you wear. It’s how you move, how you live, and how you show up in the world, with intention, softness, and strength.